5 Steps to Monetize

Recently, a lot of questions about how to monetize a site or blogs come into my mail, from basic requirement, preparations until step by step process. Honestly speaking, it required a careful strategic planning, it is not done in one night or instantly. It was a process carefully planned based on your own goals, type of site/blogs/business models/product or services.

basically monetize is about generating revenue from your asset, converting benefits into payment and become a cash. Few assessment would needed first to identify the step by step process such as type of your product, your own business model, identify the marketing channel, did you have your own community? if not, then building traffic is a must, etc etc, and each of the process required their own KPI (Key Performance Indicator).

To simplify the answer, perhaps this infographics below can help you "how to monetize"

Ways to Monetize

Source : Infographics

What inspire and drive you to buy a new product?

New Product await to launch

New products are a key source of growth and profitability for manufacturers. Unfortunately, the vast majority of new products disappear from the shelf within the first three years of their introduction.

Nielsen’s evidence suggests about two out of every three products are destined to fail no matter where you operate around the globe.

perhaps you don't know yet which new product to buy and wait for a most persuasive awareness that drives you to buy.


below is the informations source that always influence us to purchase the new product.

Source : Nielsen

Jack of all Trade - The Key for Future

Business Development is the Jack of all Trade

According to wikipedia : Business Development is conceptualized as or related to discrete projects, specific modes of growth, and organizational units, activities, and practices. Sorensen integrates these different perspectives with insights from CMDs, senior business developers and venture capitalists from successful high-tech firms from Europe, North America and India into one general construct. In this perspective, business development refers to:

"the tasks and processes concerning analytical preparation of potential growth opportunities, the support and monitoring of the implementation of growth opportunities, but does not include decisions on strategy and implementation of growth opportunities" (Sørensen, 2012, p. 26)

Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements):

• marketing
• legal
• strategy
• finance
• proposal management or capture management.
• sales experience

so it is required at least 4 different Skill with each skill consist a set sub skill like :

- Marketing : Brand, Communications, Mapping, agile project management

- Legal : Knowledge of Substantive Law and Legal Procedure

- Strategy : for Customer, Client, Competitor, Market Behavior, etc.

- Finance : Forecast Sales, Balance Sheet, etc

While according to forbes : 

Business development is the creation of long-term value for an organization from customers, markets, and relationships.

so business development have many things to-do, to-think about it, and it looks like skilled in many things. 

here comes the terms Jack of all Trade : 

A person who is skilled at a variety of different things, but not to the same level as a person who is specialised in one of these things.

i'm agree with this terms, its better than Master of One. Actually it feels 

To add another resources, here is some articles about Trade of all Jack and why all  Business Development should adapt to this change in this future : 

1. 5 Reason to be a Jack of all Trade

2. Jack of all Trade, Master of None?

3. It really is ok to be the Jack of all trades